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Incorporated in 1965 as Hilton
Hotels Development (Malaysia) Limited, the Company’s
primary focus was in the area of hospitality, with hotels
and restaurants being the key areas. The Company's name was
then changed to Far Eastern Hotels Development (Malaysia)
Sendirian Berhad in 1966, and was subsequently changed to
Far Eastern Hotels Development (Malaysia) Berhad, when it
was converted into a public limited company in 1968.
In order to reflect the Government Investment Arm of Perbadanan
Nasional Berhad’s (Pernas) equity and management in
Far Eastern Hotels Development (Malaysia) Berhad, the Company’s
name was then changed to Pernas International Hotels &
Properties Berhad (PIHP) in 1979. This move was in line with
the Government’s mandate for Perbadanan Nasional Berhad
to take on the two-fold objective of the New Economic Policy
that was introduced in 1970 – to eradicate poverty and
to correct the economic imbalance amongst the races. Perbadanan
Nasional Berhad’s participation in PIHP successfully
increased Bumiputra involvement in the area of hotels and
properties .
PIHP was listed on the main board of the Kuala Lumpur Stock
Exchange (now known as Bursa Malaysia Securities Berhad) in
1990.
In 1996, shareholders of PIHP approved the participation of
the management team in the privatisation of certain major
assets of Perbadanan Nasional Berhad, which includes plantations,
manufacturing, hotels and properties, and other service-related
activities into PIHP. The expansion of the Company’s
business activities beyond hotel and property operations resulted
in a change of name to Pernas International Holdings Berhad
(PIHB) – the new Pernas.
The Company carried the “Pernas” name until its
rebranding to TRADEWINDS CORPORATION BERHAD in July 2004,
to better reflect the Company’s status as the holding
company of Tradewinds (M) Berhad, its major investment and
subsidiary and also to reflect that the major portion of Tradewinds
Corporation Berhad's shares are now held by the private sector. Tradewinds Corporation Berhad became one of the largest diversified hotel, property and plantation Group listed in Bursa Malaysia.
In 2007, shareholders of Tradewinds Corporation Berhad approved the proposal
to sell its entire stake in plantation and sugar-refining arm, Tradewinds
(M) Berhad to its shareholders. With the approvals, Tradewinds Corporation
Berhad streamlined its core businesses of property development &
investments, and hotels.
Superceding the development in the southern region, Tradewinds Corporation Berhad will build
modern state-of-the-art office towers in the heart of Kuala Lumpur as well as
mixed residential development projects to cater for rising property demand in
Penang. The projects in the KL, Johor and Penang is set to thrust Tradewinds Corporation Berhad
into the company of the country's leading property developers.
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